4 Ways Technology Can Help You Make A Sale

Consumers nowadays can buy almost anything online and expect services to be accessible at their fingertips. This is becoming the case for the real estate industry as well. Real estate businesses have had to adapt and innovate in a short timeframe during the current COVID-19 pandemic with technology playing a major role over the past few months, streamlining the process for everyone so much so that we can’t see a future without it.

The real estate industry has changed the way properties are now listed and doesn’t rely on the traditional process anymore. There has been an increase in the number of virtual tours, inspections, online auctions, and even the number of agency agreements and contracts that are electronically signed. With that in mind, we share with you below the 4 ways technology can be your friend and help drive property sales.

01. Videos, Virtual Tours & Inspections

The way buyers are conducting their initial search and shortlisting of properties has changed. Videos and Virtual inspections have become a hot trend in the property market and a must have during the lockdown period. This service allows potential buyers to view a range of listings at once within the comfort of their homes, then once satisfied, they are able to organise a private inspection if appropriate under the local restrictions. This allows for a more personalised experience with the agent and customers have the opportunity to ask more questions without having to compete with other interested buyers in a group.

Videos and Virtual reality tours can also enhance the viewing experience of properties as it allows future buyers to better visualise or virtually walk through the property whilst imagining what the rooms around the home would look like with furniture. Furthermore, both options help with people buying properties from different states or countries as you don’t have to be physically present to view the property at a specific time.

02. Digital Auctions

Traditionally property auctions have always been on site or in auction rooms with the bidders inspecting the property before auction day. This has changed in the past few months as auctions can now be attended virtually with platforms like AuctionNow and Zoom as well as broadcasted on social media, whilst still maintaining a secure bidding environment. Agents have had to be more hands on to assist bidders who aren’t able to attend in person via phone and online, often trying to find the perfect auction location.

The best and most efficient way to stream a live auction whilst utilising a secure bidding platform is by AuctionNow. Online auctions can incentivise buyers to join in this way rather than having to travel to the property and are able to view, bid, watch and purchase multiple properties at once without physically being onsite.

03. Digital Marketing

Technology is an efficient way of achieving a great sales result as it allows digital platforms such as websites and social media networking sites to advertise properties seamlessly to various buyer groups, both actively and passively looking. There is now less emphasis on print media as almost everyone has a social media account these days. It also provides another channel to communicate with your potential buyers in real time at the touch of a button to assist with any enquiries. Using social media to market your properties is a major advantage especially when you can utilise targeted ads to attract buyers in the area and monitor the type of people driving traffic and engagement to specific properties.

04. Electronic Documentation

As everything is being done within the comfort of one location recently, electronic documenting and contract signing have grown in popularity. Sending and receiving documents electronically reduces the amount of time spent travelling between locations to get signatures and is an efficient way of securing sales. It also aids real estate agents, sellers and buyers in the process of gathering and uploading all the important paperwork in one secure platform where information can be shared and viewed by multiple parties, reducing the time to facilitate a sale exchange.

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If you are considering buying or selling your apartment in Sydney city or its surrounds, we would love to help you. Ayre Real Estate are specialists in apartment living and ready to help find your ideal property. Talk with us today to find out more.