Ayre Expands Team to Offer Unique Service to Developers and Projects

We’re excited to announce a groundbreaking new service at Ayre Real Estate, tailored specifically for developers facing the challenge of selling remaining apartments post-completion. This initiative, led by industry experts Noemi Guttmann and Rylee Ritchie, is crafted to provide a bespoke sales solution to breathe new life into the sales efforts of completed projects.

Noemi and Rylee bring nearly 40 years of combined real estate experience to Ayre, making them uniquely suited to tackle this niche. Their success lies in their ability to devise customised strategies, focusing on post-completion properties that require a fresh, targeted approach.

“One of my career highlights includes successfully selling 15 residential apartments in a prestigious Bondi Junction development after taking over from several agents who couldn’t deliver results,” shares Noemi. “We set clear targets from the outset and establish benchmarks along the way, ensuring accountability at every stage.”

Rylee echoes this sentiment, emphasising the innovative nature of their strategies. “It’s not just our tenacity that sets us apart; it’s the unique strategy we’ve created specifically for post-completion projects,” she says. “Our innovative strategy not only delivers results for the developer but also maintains the integrity of the development for the long-term benefit of the entire community.”

Both Noemi and Rylee bring a strong track record, honing their skills in the competitive Eastern Suburbs market. Craig Donohue, one of our Principals and Directors, is enthusiastic about the new venture. “With our extensive experience in the apartment sector, expanding into this area was a natural step for us,” he explains. “We already have a strong foundation in place, and with specialists like Noemi and Rylee joining us, we’re perfectly positioned to make a significant impact.”

This service will centre around a strategic assessment of each project to develop a customised marketing approach. By injecting new momentum into the sales phase, we aim to not only assist developers in selling their remaining stock, but to do so in a way that sustains the development’s success and integrity for years to come.

Our commitment to excellence has been recognised with multiple industry accolades, including the Award for Excellence in ‘Communication’ from REINSW and ‘Sales Campaign of the Year’ from Real Estate Business.